Work on the conversion can bet any inexperienced person in a dead end.
Every day we study results of different researches on the websites of different areas which identify the factors affecting the conversion. And every day, all these factors are being impugned by the websites. After all, one and the same factor (this may be the style of text, buttons’ place, etc.) may work well on one website, and is not appropriate on the other similar website in the same area. It is virtually impossible to understand and logically explain the behavior of the conversion. We know the conversion’s “hard character” and are able to increase it by the logic works. Here’s the approximate sequence:
